Project

Hedge: A Headless CMS That Never Leaves Cloudflare's Edge

RB-000807.31.2026

I already run every domain through Cloudflare DNS out of pure convenience. Once D1, R2 and Workers were sitting in the same account, that convenience stopped being a shortcut and started looking like an architecture. Hedge is the CMS that came out of taking that seriously — headless, edge-native, no origin server anywhere, including the one serving this article.

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Journal

Does Graphify Actually Cut Token Usage?

RB-000707.12.2026

I committed a 15 MB knowledge graph and forced every agent to consult it before reading code, on the promise it would save tokens. So I ran a controlled test on a real task. It saved about 5%—but only by returning a worse, incomplete answer. Here is what I measured and why I pulled the whole thing out.

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Project

Warp and Weft: Weaving a Serverless SQL Database

RB-000606.21.2026

Notes on Twill, a project from the past few days — a SQL database that is embeddable like SQLite yet can stand up as a server, and scales to zero because it is serverless. Its design splits warp (compute) from weft (storage) on purpose, to stay robust, portable, and cheap to scale from nothing to a hundred.

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Journal

Don't Build the Tool. Deliver the Outcome.

RB-000506.17.2026

A response to Sequoia's "Services as the New Software." The next durable businesses won't sell another piece of software that races the next model. They'll deliver the actual service, measured in real outcomes like recovered revenue, audit findings, and savings found.

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Project

From Scattered Markdown to a Single /specs Directory

RB-000306.16.2026

How I'm rebuilding my coding workflow around one /specs directory—complete architecture, a feature directory, an implementation roadmap, and a few RFCs—borrowing how the Claude team writes specs, with Coolify or Cloudflare Pages + Workers handling preview deployments.

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White Paper

A Letter to the Guest We Forgot

RB-000405.14.2026

A whitepaper on restoring hospitality to its only true purpose—the guest. On the tools we built to serve people that quietly became the purpose themselves, and a model for an internal labor network, a portable Employee Identity Document, and ESG measured as outcomes rather than inputs.

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Essay

Why Hotels Need Open Hotel Protocols

RB-000205.21.2025

After eleven years across hotel operations, revenue, and distribution, I no longer believe the PMS is the center of a hotel—or that it should be. Open Hotel Protocols is my proposal for what comes next.

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About

Between Pink Floyd and Black Dahlia Murder

RB-000106.12.1990

Hi, I'm Reza. Over the years, I've worked across pricing, forecasting, distribution, commercial strategy, and revenue optimization. The more I learned, the more I realized that revenue management isn't just about selling hotel rooms or hitting occupancy targets. It's really about understanding how businesses make decisions under uncertainty.

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